Welcome to www.ThePureWay.com

Since 2012, ThePureWay team has offered a simple website allowing for easy access to carefully selected, high quality nutritional supplements, natural remedies and organic wellness products.

With a purchase from ThePureWay, you can rest assured that the products you’ll receive will be of the Highest Quality and FREE OF: Additives, fillers, GMOs, Sulfates, Sulfites, Parabens, Gluten and other toxins added to many of our daily health and beauty products but also our food and nutritional supplements!


The products on this website are "Dietitian Approved"


Every day we work diligently on establishing a network of conscious individuals accompanied with conscious and mindful businesses to help facilitate a marketplace built on one simple fundamental… Pure products produced in a sustainable and earth friendly manor… ThePureWay.

With your purchase, you’ll receive:

  • Fast Shipping! USPS Priority or FedEx Ground.
  • Same Day Shipping on ALL orders received by 1pm EST!
  • Great Customer Service! 
  • Live Support – Online Webchat, Phone and Email Support.

@ThePureWay, we do the research so you can use your time to do what you do best! This is how we progress! Trust is what our business is built on.

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Luciana Godoi, M.S, RD, LDN

Luciana Godoi, is a South Florida based Licensed Dietitian of Brazilian descent who co-founded ThePureWay Dietetics and Nutrition in 2012. She undertook the role as a nutritional entrepreneur at an early age and has developed an array of nutritional services using evidenced based research, to offer to individuals and corporations alike, specializing in: food allergies, medical nutrition therapy, and sports nutrition.

Luciana graduated from Florida International University with a Masters in Dietetics and Nutrition. She served as the Vice President of the Association for Graduate Students in Dietetics and Nutrition (AGSDN) while also fulfilling the role of Council for Student Organizations (CSO) representative. Ms. Godoi completed her Dietetic Residency with the Special Olympics of South Florida and at Palmetto General Hospital. She holds a Bachelors in Biological Sciences from Florida Atlantic University where she also completed a minor in Psychology and Spanish. Luciana is a member of the Dietitians in Integrative and Functional Medicine, the American Dietetic Association, Nutrition Entrepreneurs, and Miami Dietetics Association.

Since 2005, Luciana has been providing nutritional education to the South Florida Community. She has been a guest speaker at many events including: Give Miami Day, Signature Healthcare Health Fair, and Consortium for a Healthier Miami. While also serving as a volunteer and consultant to various local organizations.

Luciana is regarded as a highly skilled nutrition professional who has met the strict educational and experiential standards set forth by the commission of Dietetic Registration (CDR) of the Academy of Nutrition and Dietetics (AND). She is known to be an extremely compassionate person who provides the empathy and expertise required to assist in the overall wellbeing of all her patients.


Kevin Terrero, M.S.F, CPT

Former Commercial Banker turned Entrepreneur and Coconut Aficionado, Kevin is responsible for the daily oversight of ThePureWay.com and the various retail sales channels. He holds a Masters of Finance degree from Florida International University and a Bachelors of Business from Florida Atlantic University. In early 2016, Kevin was an integral factor in arranging an exclusive distribution deal with North Americas Largest Organic Coconut Manufacturer, Tropics Best.

Most recently, Kevin has joined Sanandi USA serving as the Director of US Operations.This newly established relationship helped provide a direct link between Biodynamically farmed nutritional products and the people of our local communities.  

Kevin Terrero


Interested in working with us?
We are always looking for brand ambassadors, interns and content creators to assist with social media, marketing and design. Please email Info@ThePureWay.com with a quick message explaining your talents and why we should choose to work with you :)